JustPitch and DxM Consulting Announce Strategic NZ Market Partnership Following New Zealand–India Free Trade Agreement

DigitalxMarketing
May 15
3 min read

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PRESS RELEASE

WELLINGTON, NEW ZEALAND / CHENNAI, INDIA — 15/05/26— India-based education technology platform JustPitch and New Zealand market-entry and digital growth consultancy DxM Consulting, a division of DigitalxMarketing Ltd, have announced a strategic partnership to introduce the JustPitch platform into the New Zealand education sector.

The partnership is believed to be among the first education technology market-entry collaborations publicly announced following the signing of the New Zealand–India Free Trade Agreement (NZ–India FTA) in New Delhi on 27 April 2026.

The collaboration will focus on supporting New Zealand universities, polytechnics, private training establishments, secondary schools, research organisations, and institutional program administrators seeking more efficient ways to manage conferences, fellowships, scholarships, grant programs, competitions, and research initiatives.

JustPitch provides institutions with a single digital platform to manage program workflows end-to-end, including:

applications and submissions,
payments and registrations,
evaluation and review workflows,
plagiarism screening integrations,
results and communications,
and verifiable digital certificates and credentials.

DxM Consulting will act as JustPitch’s New Zealand strategic representative and go-to-market partner, supporting market-entry strategy, market research, institutional engagement, sales and marketing activities, public relations, and business development within New Zealand.

The partnership will also leverage AI-powered CRM, outreach, and marketing automation infrastructure through DxM Marketing AI to support institutional engagement and lead management during the launch phase.

“This partnership represents an exciting opportunity to help bring innovative education workflow technology into the New Zealand market at a time when institutions are increasingly focused on digital transformation, operational efficiency, and international collaboration,” said Mathew Collins, Director of DigitalxMarketing Ltd and DxM Consulting.

“The recently signed NZ–India FTA has created strong momentum around cross-border collaboration between our two countries. We see this as an opportunity to help New Zealand institutions modernise how they manage academic and institutional programs while strengthening educational engagement between New Zealand and India.”

JustPitch has already gained early traction in India, where institutions are using the platform to manage conferences, competitions, fellowship programs, and research initiatives through a single integrated workflow system.

According to JustPitch, institutions currently managing these activities across multiple disconnected systems often face administrative inefficiencies, fragmented workflows, and limited visibility across programs.

“Our vision is to provide institutions with the operational infrastructure to run programs end-to-end through a single platform,” said Prabu Mejel Xavier, Co-founder and CEO of JustPitch.

“New Zealand is our first international market and an important strategic step in our global expansion. We believe the growing collaboration between India and New Zealand, particularly following the NZ–India FTA, creates a strong environment for institutional innovation and educational technology partnerships.”

The partnership will initially focus on:

tertiary institutions,
research organisations,
conferences and academic events,
fellowship and scholarship programs,
grant and competition management,
and broader institutional workflow digitisation opportunities.

The companies are also exploring future opportunities relating to institutional collaboration, student engagement workflows, and cross-border academic initiatives aligned with the broader objectives of the NZ–India FTA.

Both organisations are currently developing a coordinated go-to-market strategy for New Zealand, including pilot opportunities, institutional outreach, thought leadership initiatives, and sector engagement activities.

About JustPitch

JustPitch is an education technology and institutional workflow platform headquartered in Chennai, India. The platform provides end-to-end infrastructure for managing conferences, competitions, fellowships, grant cycles, research initiatives, and institutional programs through a single integrated system. JustPitch is currently active in India and is expanding internationally, with New Zealand representing its first overseas market.

About DxM Consulting / DigitalxMarketing Ltd

DigitalxMarketing Ltd is a New Zealand-based AI Marketing Agency and Business Growth Consultancy. Through its DxM Consulting division and DxM Marketing AI platform, the company provides market research and business growth strategies, CRM systems, AI-powered marketing infrastructure, automation, and market-entry support services for businesses and organisations across New Zealand and the World.