Digital Marketing Insights

There was a time when launching a Facebook campaign, writing a few blog posts, and sending a monthly newsletter felt like enough. In 2025, many New Zealand businesses were still relying on those familiar tactics — and for a while, they worked. But 2026 has changed the game completely. Digital behaviour has shifted, AI-driven search has redefined how customers discover brands, and marketing technology has matured to a point where automation is no longer optional. What worked l