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  • Mathew Collins

Wix as an Email Marketing Tool

Updated: Sep 18


Email marketing provides the highest ROI of any digital tactic.


Email marketing can be used for branding, engagement, acquisition, retention, direct sales, generating traffic and getting referrals. It is one of the most versatile tools any company can use to grow its business.

Email marketing is most effective when you coordinate it with your content and advertising campaigns to indoctrinate your new subscribers, nurture those relationships, and move them quickly through the Customer Value Journey.

When preparing for an email campaign it is helpful to remember you are a guest in the inboxes of your subscribers. Your emails are always just one click away from losing their interest forever by being unsubscribed. Be polite, and respectful, and deliver value.


You need to spend time planning and developing an email marketing strategy. All email marketing requires you to harvest and build quality email marketing subscriber lists.


Good thing Wix has a built-in Email Marketing tool. With Wix Email Marketing, it allows you to send stunning emails to your contacts, draw readers to your website and increase traffic. Each of your emails can function independently as a landing page with full customization. It enables you to build, deliver, and manage effective email marketing campaigns. It costs nothing at all to use Wix Email Marketing.


Without being obligated to buy a premium plan, you can take advantage of many fantastic benefits. Additionally, tracking your statistics and performance is made simple with Wix Email Marketing.


Select the product or service you want to promote, then pick one of Wix's beautiful email templates. Text and graphics will be added immediately to get you started. Edit the email to your specifications or send it exactly as is.


Wix has these powerful Email Marketing features that connect you to your audience;


Intuitive Email Editor


With Wix user-friendly editor, you can quickly create stunning emails that are mobile-optimized. You can either create a template from scratch or change one of our professionally designed email marketing templates. To spread the message exactly as you want, experiment with fonts, colors, backgrounds, and videos.


Time-Saving Email Automation


Create timed automatic email campaigns to inform customers about a range of topics, including events and online store sales. To enhance open rates and engagement, add dynamic values to your emails that contain the names of your contacts.


Advanced Data Analytics


Integrated analytics that provides your delivery rate, open rate, and clicks allow you to monitor the effectiveness of your email campaign in real time. Split testing enables you to identify the content that performs best so that you may improve upcoming email marketing efforts.


Creating an Email Marketing Campaign


To create a new email campaign, go to Email Marketing in your site's dashboard. If you are creating your first email campaign, click Create Your First Email. The Editor will open so you can start designing your email. If this is not your first time creating an email campaign, continue with the steps below.


Choose a template:

  1. Hover over the template you want and click Use Template.

  2. Click More Templates to see more options or design your email from scratch.

  3. When you've selected your template, start customising your email campaign.

  4. Add a variety of components to your email marketing campaign to strengthen existing client ties, promote newsletter subscriber participation, or draw in prospective new subscribers.

  5. To attract more customers, you might include components like tailored content, your brand's logo, an arresting image and video, or a button that points to your products.


Using Wix Email Marketing is completely free. You can benefit from lots of great features with no obligation to purchase a Premium Plan. Each month you can publish 3 email campaigns and send 5,000 emails in total. Your monthly Email Marketing balance resets on the first day of the month at 00.01 UTC. This renewal happens on the first of the month regardless of the day you sent your first campaign.


But if you intend to send more than the allowable number of campaigns in a free plan, you can always upgrade to Wix Ascend plan. With the Wix Ascend plan, you can send more campaigns, remove Wix branding, and get premium support.


Need help with your Email Marketing on the Wix platform?


DigitalxMarketing can help.


We have helped numerous clients launch their Email Marketing campaign on Wix. We can do it for you. Drop us a message today so we can help you get started!


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