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  • Mathew Collins

Wix as a website builder



DigitalxMarketing predicts the Wix platform will become the leading integrated website builder and integrated digital marketing platform in NZ. DigitalxMarketing, a digital marketing agency based in Wellington, New Zealand sees Wix becoming a dominant player in the NZ market for integrated digital marketing platforms.

Wix is already a market leader in website-building platforms worldwide and is dedicated to offering the newest features and functionalities for businesses to establish a professional online presence. In 2021 Wix had over 200 million websites globally since it was founded in 2006. With the help of its easy-to-use tools, anyone may access the web and establish a distinctive, credible online presence. Whether you're a beginner or an experienced creator, you'll discover the features and solutions you need to construct a professional website with unrestricted creative expression.

Building a website is essential to establishing your internet/online presence. According to Adobe, 38% of people stop engaging with a website if its design or content is unappealing. According to Stanford's Web Credibility Research, the majority of customers base their assessment of a company's credibility on its website.

Start building your Wix website by choosing the type of website you want to build.

Here is a list of some of the different types of websites:

1. eCommerce website


An eCommerce website enables you to sell goods from your online store. You can even use a dropshipping strategy in your online store to sell products that are distributed by a different company.


Website templates for online stores come with customisable eCommerce elements like category pages and menu bars with company details. Secure checkout protects client information from hackers and data breaches.


2. Business website


A business website develops your brand's online presence, whether you're building a startup website or upgrading an established website.


Your choice of photography is one element that should never be disregarded on your company website, according to Jenna Romano, a web design specialist for the Wix blog. "The images on your website, such as the photos, logo, and colour schemes, will entice visitors to your design and promote the overall tone of your company. If I could offer you one piece of advice, it would be to remember that modern mobile devices are really adept at creating expert, high-resolution files. Therefore, don't let the expense of hiring a professional photographer deter you from creating a unique photoshoot for your website.”


Create a digital place introducing your brand and what you do using a scalable business website template. If appropriate, you can also include a software-based appointment booking system that makes it simple for customers to make a reservation. Relevant for businesses like restaurants and hair salons.

3. Blog website


Blogs are online spaces where users can post written and graphic content on any topic they want. Utilising affiliate links or collaborating with marketers are additional ways to monetise your site. Travel, culinary, and lifestyle blogs are some of the most well-liked categories of blogs. While 86% of businesses now use blogging as part of their content marketing plan to capture leads through organic traffic and social shares, blogging originally started as a way for individuals to share their ideas online.

4. Portfolio website


To compile and display examples of their work, creative professionals including graphic designers, artists, and authors use portfolio websites. In this approach, prospective employers can quickly review someone's talents and competence by visiting their portfolio.


Use a portfolio template to showcase both your personal and professional achievements.


5. Event website


An event website makes it easier to handle events, from invitations to promotion to follow-up. Your website serves as the focal point of your event marketing initiatives and is its major command post. You can also host a virtual event on your website if you want to reach a large audience; this might not be a terrible idea as 80% of event planners say virtual events draw in larger audiences.


Create your own website using an event website template. Additionally, include Wix Events to give your visitors access to online RSVP features and a seating chart creator.

6. Personal website


Increasing your internet visibility is easy with a personal website. To showcase your uniqueness and interests, you can make a personal website, such as a fan site or a website for a pastime. People use CV and personal website templates to highlight their identities and career accomplishments.


These personal websites resemble portfolios but usually have fewer aesthetic components because the main goal isn't necessary to showcase previous work.

7. Membership website


A membership website guarantees exclusivity by requiring users to register or pay a fee in order to access all of its features. Perhaps you have a magazine or other publication online that readers must subscribe to view. As an alternative, you might want to establish a members-only page for a commercial or charitable website so that users can access exclusive content. By doing this, you may grow your revenue streams, foster loyalty and trust among your members, and boost website traffic.


Add a members area after starting with any website template. To find out how to optimise your site, check out our tutorial on building a membership website.

8. Nonprofit website


A nonprofit website template enables you to build a website that informs visitors of the mission, objectives, and guiding principles of your organisation. Include details about previous events, your mission statement, and a donations page on all websites, whether they are for a school, church, or animal rescue organisation.

9. Informational website


Informational websites serve as resources for disseminating knowledge. Websites for encyclopaedias and news organisations are two examples. They frequently use lengthy form content to pique readers' interest and incorporate search features to help users locate what they're looking for.


You can create a blank slate for your informational website and then only add the required web pages. Alternatively, if a news website template is appropriate for your objectives, you can use it.


10. Online forum


By limiting access to members exclusively, an online forum enables you to create a community around a common interest and even allows website owners or businesses to make money. Users can communicate with people who share their vocations, hobbies, or worldviews, debate issues, compare experiences, and ask questions.


They also enable interaction between site visitors and its owner. It's the perfect place to gather online, whether your forum is focused on video games, environmental sustainability, or gluten-free dessert recipes.


You may create a website on Wix using premade website templates, whether you want to develop a business website for your new endeavour or a blog to express your passions.


These templates have been created to meet your business needs and to help you grow your business online.

Complete Website Design Solution


You'll have the creative flexibility to create a website you're proud of using Wix's user-friendly technology and robust built-in features. Learn how to create your website in the best possible way.


Wix gives you total creative control using the Editor. You can arrange items however you wish on your website thanks to drag-and-drop technology. Each component of the design can be changed. To get the ideal look, adjust the pieces' size, colour, rotation, and alignment.


To develop a credible online presence, select from thousands of simple tools and built-in features.


With the help of Wix ADI, quickly create a website with stunning design (Artificial Design Intelligence). You can have a completely created site with integrated information and graphics by simply responding to a few questions. Make it uniquely yours by selecting a design theme and a unique color scheme that complements your style. To stay true to your brand, you may always contribute your own photos and content.


Now that you have learned how easy it is to build a Wix website, below are some tips on selecting a domain name for your website.


The best way to Select a Domain Name for your Website


Domain names, also known as URLS, are extremely important for your site's legitimacy and brandability. They can even have an impact on how well it performs in search engine results.

You must first acknowledge that a domain name directly affects every facet of your internet presence in order to completely comprehend what it is:


Being seen as a professional: Your website's URL, which represents your brand online, should be concise and personalised to give your site more authority and professionalism.

Make it simple for people to find your website by choosing a memorable domain name. This will make it easier for people to remember and will also make it easier for visitors to find. More people will view your website if the domain name is memorable and appropriate for your business.


Finally, from the standpoint of SEO (Search Engine Optimization), your domain name can be important. The domain name of your website is a key component that shouldn't be overlooked, even though there are many other elements that affect SEO.


A Guide on Domain Name Selection


1. Employ a domain name generator


Start your search for a domain name for your website with a list of possibilities rather than a blank page to make the brainstorming process easier and more fruitful. A domain name generator will enable you to generate a variety of suggestions based on terms or phrases associated with your company.


2. Keep it brief


63 characters is the maximum length that domain names can reach technically. It would be bad advice to use a domain this long because it would make the name long and difficult to type and remember. Instead, make sure your domain is brief.


A domain name should preferably be between 3 and 12 characters long, and the general rule is that it shouldn't be more than 2-3 words. Consider shortening or altering the name entirely if the one you had in mind is longer than that.


3. Make typing simple


You don't want potential customers to hesitate before visiting your page to check spelling or other small details. In order to avoid confusion, choose a domain name that is simple to say and type. It's recommended to stay away from words that are regularly misspelt or anything that calls for a second look before pronouncing.


Ask a couple of your friends to try out the domain name you've chosen to see if they can get it right the first time. If they have some difficulty, choose a different name.


To ensure that your audience won't have to second-guess how to write it correctly, it's also a good idea to select a domain name that is predictable. You should spell out your words and avoid using shorthand in this situation. Consider using "you" rather than "u" in some situations, and be cautious when using terms that have multiple spelling options (is it "ok" or "okay"?).


4. Skip the dashes and numerals


Unlike a password, your domain name shouldn't be a collection of letters and numbers that only make sense to you. Avoid using special characters like hyphens and numerals,


It's more difficult to remember and type hyphens and numbers because they're frequently ambiguous. When it comes to numbers, individuals often hesitate between using the numeral form and spelling them out (for example, is it a 10 or a ten?).


On the other hand, hyphens are typically out of reach on most mobile keyboards and are simple to miss when typing in the web address. It is therefore advisable to completely exclude them from your domain.


5. Maintain your brand identity


Numerous components that work together to tell a single, unified story make up a strong branding strategy. Make sure your domain name is consistent with the rest of your marketing initiatives, including your company website, social network accounts, and overall tone and voice. By doing this, you can make sure that your online personas are consistent and convey the proper ideas across all platforms.


Your domain name can be the same as, similar to, or a combination of your business name and a keyword (as described below). Spend some time coming up with a name for your company that is memorable and captures the essence of your brand if you haven't already.


To spark your creativity, try coming up with catchy new phrases (like Wix and Google), searching the dictionary or thesaurus for appropriate terms, or using a business name generator.


You should also make sure that the domain is viewed as a brandable name, regardless of how similar your business or personal name is to the domain. As a result, it will be a lot simpler for people to remember and view your website URL as distinctive.

6. Put keywords in


You may increase your chances of appearing on Google when users search for businesses like yours through the use of SEO techniques. The best SEO advice is to incorporate a pertinent term into your domain name. This can help your website rank better for that subject matter by enabling both site users and search engine bots to associate it with your primary area of expertise.


The inclusion of keywords can be advantageous, but it's also crucial to utilise them sparingly and only when they naturally belong in your domain name. If not, avoid attempting to force it because a domain name that has been unduly optimised may appear spammy. To put it another way, while this domain name SEO method is useful, it is not required.


7. Choose the appropriate domain extension


The final component of your domain name is referred to as a domain extension or TLD (top-level domain). Some of your site's most important aspects, such as its purpose, location, or owner, are indicated in the last part of the address, which is to the right.


Despite the fact that the most popular extensions are.com,.org, and.net, there are numerous more choices that can meet various purposes and provide alternatives in the event that your initial domain name choice is already taken. Here are some examples of the applications for some of these domain extensions:


.com: This common domain extension, which means "commercial," is essentially identical to the internet. When in doubt, it's usually the best choice because it is the TLD with the highest level of recognition and trust. For-profit companies are known for using the ".com" extension. Wix.com is an example.


.net: This is the second most popular extension when referring to networks, and it is typically utilised by service providers of collaborative tools, databases, and website hosting.


.org: This domain extension, which stands for "organisation," is most frequently used by charity and non-profit institutions. Wikipedia.org, for instance.


.info: This extension, which stands for "information," is typically used for educational or informational websites.


.me: A very suitable extension for a blog, portfolio website, online résumé, or personal brand.

ccTLD: Domain extensions known as country code top-Level domains (ccTLDs) are a way to display your geographic location and may help your local SEO. The following are a few examples: ".de" for Germany, ".fr" for France, ".co.uk" for the United Kingdom, and more.


8. Conduct research


Make sure you're not violating the rights of the competition before obtaining your domain name. Check out competitive brands and trademark and copyright databases. Choosing a domain name that has already been indirectly used by other brands, i.e., in contexts other than as a domain name, could confuse customers and lead to legal problems. Making a well-informed and thorough decision is consequently time well spent.

9. Consider the future


If you foresee development for your brand in the future, you may want to start making plans now. Buy a few variations of your domain name to keep it in your possession and secure it from rivals.


These variations could refer to various domain extensions (such as the ".com" and ".net," for example), or comparable variations of the same name that could be misleading to consumers (such as with or without "the" at the beginning). Since numerous domains can be linked to the same website, this is extremely helpful.


Make sure the domain name you select won't prevent your company from growing in the future as well. Make sure your domain name is broad enough to include your future initiatives, for instance, if your beauty salon currently offers nail services but you envision expanding into hairdressing and spa services in the future.


10. Move quickly


As soon as you decide on a domain name, register it as quickly as you can to ensure no one else takes it first. To do this, all you have to do is locate a domain registrar that has been approved to speak on your behalf to the ICANN (Internet Corporation for Assigned Names and Numbers). Throughout the whole period of your purchase, they'll safeguard your domain name and make sure it is yours and yours alone.


If you're interested in how much a domain name will cost, you should be aware that prices vary depending on a number of factors, including the domain extension and the keywords you choose (such as securing a domain for a longer period of time). However, a lot of website hosting services offer a free first year of domain registration.


These plans enable an all-in-one business solution where you can easily design your website, buy your domain, and make use of professional online tools—all from the comfort of one place—by combining both a website host and a domain registration.


If after learning these insights about Wix as a website builder and you still have doubts about building a website for your business, DigitalxMarketing can help!


DigitalxMarketing is a Wix-certified partner that designs, develops and builds websites for business owners. We can help you start with your Wix website and help you discover other things that you can do on the Wix platform.


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