Here is some basic information to help your website SEO so you get more traffic
What is Search Engine Optimisation (SEO)
SEO is a set of processes for improving your website's visibility in search engines
When done right, you can increase organic traffic to your website
The aim is to fulfill users' search needs by creating relevant, high-quality content
Keywords are used in web page content to potentially rank at the top of Google’s results
Ranking at the top of Google for your target keyword can bring in quality, targeted traffic
Identifying your keywords, your keyword gaps and your competitor keywords will help you drive more traffic
To execute your SEO strategy you need to focus on 3 key areas
On-Page SEOInvolves optimising elements of your webpage so they rank higher on search engines and get more traffic. Elements to optimise include:
On-page content
Keywords
Title tags
Meta descriptions
Internal links
Headers
URLs
Off-Page SEOInvolves tactics applied outside of a website to improve its rankings. The goal is to position your site as more trustworthy and authoritative. Tactics include:
Link building
Guest posting
Local SEO
Social media marketing
Influencer marketing
Public relations
Brand mentions
Technical SEOThe process of optimising a website for search engines, but it can also include activities meant to improve user experience. Tasks include:
Submitting your sitemap to Google
Creating an SEO-friendly site structure
Improving your website’s speed
Making your website mobile-friendly
Finding and fixing duplicate content issues
The Keywords You Rank for Will Have a Big Impact on How You Approach SEO
Q: What is keyword research?
A: The process of finding what keywords (or phrases) people are searching for on Google (and deciding which of those keywords you want to try to rank for). There are short keywords and long tail keywords.
Q: What makes a good keyword?A: The best, most ideal keywords are ones that:
Have decently high search volume so you can get significant traffic from them
Have relatively low keyword difficulty relevant to your business so you can convert the visitors into purchases. Have commercial or transactional search intent because people searching for these keywords are more likely to buy something.
Q: What should I consider when doing keyword research?A: There are four major factors to consider:
Search volume—how often people search for a given keyword
Keyword difficulty—how hard it will be to rank for a keyword
Relevance—whether or not a keyword is relevant to search goals
Search intent—what people are trying to accomplish when searching for a keyword
You will need specialist digital marketing tools to do this.
If you need help to identify keywords and to implement an SEO strategy for your Website feel free to have a chat with us.
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