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  • Mathew Collins

Recession-proof your business with Digital Marketing

Updated: Oct 31



Is your business ready for the recession?


Because whether you’re ready or not, it’s coming.


Businesses and organisations have had reservations about the Internet ever since the advent of the digital age. But despite fears, the Internet won, and companies have continuously and more frequently chosen to devote time, money, and resources to their online initiatives, particularly digital marketing.


In fact, it’s strange to imagine a company that doesn’t have a digital presence of some kind these days. The Internet has been instrumental in giving rise to some of the largest companies in human history. When a business executes an online strategy well, nothing can hold it back — not even a recession.


The Benefits of Digital Marketing During a Recession


Even while it may seem paradoxical to spend more on marketing during a downturn, doing so can sometimes be one of the best moves a business can make. In a recession, companies and organisations must reconsider their plans.


A company's high online presence now does not guarantee that it will remain that way forever or even for a few months. No rank or ROI is safe from abrupt change.


Companies that are more adept at understanding this have made the prudent choice to increase their investment in online activity.


Why?


Because the Internet has kept moving forward despite all of the bubble bursts and downturns throughout the years. There are many growing chances to take advantage of online even though the entire nation (and maybe the entire planet) is on the verge of a recession. No matter the state of the economy, those who take advantage of them with a well-executed digital marketing plan will definitely prosper.


Let's look at why digital marketing is so important in a recession.


1. The Best Offense is a Budget-Friendly Defense


Due to their economical, innovative approach to a certain niche or issue, some digital marketing techniques pay off tenfold like the use of video marketing and influencers.


There is no reason why a company can't use its resources to carry out successful micro-influencer campaigns even amid a downturn.


Real-time campaign tracking provided by digital marketing enables quick adjustments to spend levels and budget allotments if something isn't working. In contrast to many other, more inflexible corporate activities, changes to a strategy can be made at any time.


Also keep in mind the importance of low-investment, high-yield channels that pay off in the long run, such as email marketing, paid media, and SEO.


2. Metrics Improve Everything


No matter how violently the world is collapsing around them, the correct kind of analytics may aid businesses.


Few business practices offer more or more accurate KPIs than digital marketing. It can be intimidating to have the power to examine every detail of a campaign, blog, landing page, video, or tweet, but it ultimately offers insightful data that most other departments can only hope to have.


The best part is that these indicators highlight the value in the most unexpected locations.


In comparison to traditional methods, digital marketing can also make calculating lifetime value simpler. Organisations may forecast a customer's value throughout their lifetime, through economic downturns, and beyond.


Knowing this can assist executives and marketers in deciding when to change their digital marketing approach during a downturn and concentrate on the cost of obtaining clients. Similar to this, businesses can continuously modify and enhance their marketing strategies to fit both their financial budget and commercial objectives.


All because of the effectiveness of tracking in digital marketing.


Other common methods of measuring a marketing strategy include tracking site traffic and sales figures. Today, marketing encompasses much more than just sales, though.


Metrics are frequently used by businesses to discover the ideal brand identity and voice that results in genuine interaction with the consumer. If you can create a strong enough bond with your clients, they'll stick around, even if the economy makes it difficult for them to now engage with their favourite businesses.


One of the best ways to survive a recession is to know how to keep your current clients satisfied. To achieve that, the appropriate measurements might lead to the appropriate methods, such as remarketing and incentive campaigns.


Both major enterprises and small businesses benefit greatly from the fact that digital marketing is so quantifiably measurable.


Digital marketing can assist companies in developing the ideal plan at the ideal time for the ideal business. This kind of measurability during a downturn may prove to be crucial to your company's ability to not just survive but also thrive.


3. An opportunity to try new things


It's simple to comprehend the necessity to reduce expenses when times are tight. It might determine the financial future of a corporation.


There is data, nevertheless, that says reducing advertising spending during a recession is a mistake. Contrarily, a recession may really be the ideal opportunity to develop more original and creative approaches.


One of the apparent reasons is that compared to other marketing strategies, digital marketing is frequently more cost-effective. Using digital marketing, businesses may more readily target new groups by changing their brand identity and message.


Versatility is more than just a fresh marketing strategy. Online channels that might offer a diverse portfolio to reduce risk are constantly being developed.


Although it may be difficult, investing in digital marketing during a recession is essential to maintain revenue and encourage growth.


Digital marketing is a fantastic tool for companies of all shapes and sizes to fine-tune their brand messaging and find new clients around the globe. All of this suggests that investing in digital marketing during a recession is a smart move with a high return.


Need help with your digital marketing? DigitalxMarketing can help!


DigitalxMarketing is a digital marketing agency based in Wellington, New Zealand that offers services such as Facebook Advertising, LinkedIn Advertising, Google Ads, SEO, Email Marketing, Content Marketing, Wix Website Development, Social Media Management, Digital Strategy, and Digital Audits.


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