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  • Writer's pictureMathew Collins

Key Considerations for your Digital Marketing Strategy In 2022

Updated: Oct 31, 2022

It's that time of year again: planning season. With the pandemic still around this will mean companies will need to change, assess risk and be ready to pivot quickly. There are three major topics on every marketer's mind: digital, privacy, and sustainability. These aren't easy to navigate, but we've compiled some useful research and insights to assist you to get started as you prepare your 2022 digital marketing strategy.

Accelerate your digital maturity to keep up with the rapid pace of change.

People's move to digital was expedited by the COVID pandemic, and businesses had to adapt their operations to keep up with new online consumer behaviors, requirements, and expectations. Digital is now the standard, and it will continue to be so.

This suggests that in 2022, firms will be focused on digital marketing transformation. While deciding where to begin can be difficult, don't let the complexity of the transformation process keep you from making the required changes to future-proof your digital marketing approach. Set attainable goals for the year and take small steps toward them.

Respect people's data choices while delivering value

People are more concerned about privacy than ever before as a result of new privacy rules and the removal of third-party cookies. The problem for brands is to keep current and comply with all of the changes. At the same time, marketers must guarantee that they create trust with their customers and provide a privacy-first experience. To accomplish this, it's critical to respect people's data preferences while providing meaningful value.

Google hired Ipsos to interview 7,200 people throughout Europe about their privacy concerns, and the results revealed that people are willing to share personal information with companies they trust. So long as they understand how it will be used and what they will receive in exchange.

Actions speak louder than words when it comes to sustainability.

Sustainability is a wide topic, and figuring out how to include it in a digital marketing strategy can be difficult. You must realize that sustainability efforts must go beyond changing messaging and establishing long-term objectives. Today, concrete steps must be taken.

DigitalxMarketing can help plan your digital marketing strategy for 2022.

DigitalxMarketing is a digital marketing agency that's all about the results. We use our expertise in digital marketing, social media and search engine optimization to help businesses reach new customers and grow their brand. Through customized keyword recommendations, blog writing, social media management, link building and more, we'll help you reach more customers online.

Our experienced team will develop a bespoke digital marketing strategy for your company. We'll work closely with you to understand your business and turn your goals into a success story.

Finding the right digital marketing company can be a struggle. We're a digital marketing agency that delivers real results using tried and true strategies your business will love. From SEO, PPC and website design to retargeting, email marketing and social media management, we work with you as a partner to deliver above average results.

At DigitalxMarketing, we understand what it takes to grow your business in today's high-tech environment. Our team of marketing professionals blends the best strategies and approaches of traditional direct marketing with contemporary digital technology to create a unique marketing mix that reaches and resonates with you customers on their own terms.

Our high-quality services are affordable and our marketing experts have years of experience handling online advertisements and campaigns. Let us design a campaign tailored to your business.

Unlike any other digital marketing company, we provide you with one point of contact and outstanding service at every level. We use our expert knowledge and experience to offer you pay per click advertising, social media marketing, and content writing in addition to SEO rankings, redesigned logos and branding, website design, and website traffic.

For a small business on a tight budget, it’s tough not to feel lost when trying to create an effective digital advertising campaign. Google, Facebook, and Amazon have so much content and features to offer, it can be hard to know where to start.

At DigitalxMarketing, we use a thoughtful approach to digital marketing strategy that connects with your customers on the channels they use most. Combined with our in-depth knowledge of Google AdWords, Facebook Ads, and other platforms to deliver results for every business.

Let us help grow your business today.

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