It's that time of year again: planning season. With the pandemic still around this will mean companies will need to change, assess risk and be ready to pivot quickly. There are three major topics on every marketer's mind: digital, privacy, and sustainability. These aren't easy to navigate, but we've compiled some useful research and insights to assist you to get started as you prepare your 2022 digital marketing strategy.
Accelerate your digital maturity to keep up with the rapid pace of change.
People's move to digital was expedited by the COVID pandemic, and businesses had to adapt their operations to keep up with new online consumer behaviors, requirements, and expectations. Digital is now the standard, and it will continue to be so.
This suggests that in 2022, firms will be focused on digital marketing transformation. While deciding where to begin can be difficult, don't let the complexity of the transformation process keep you from making the required changes to future-proof your digital marketing approach. Set attainable goals for the year and take small steps toward them.
Respect people's data choices while delivering value
People are more concerned about privacy than ever before as a result of new privacy rules and the removal of third-party cookies. The problem for brands is to keep current and comply with all of the changes. At the same time, marketers must guarantee that they create trust with their customers and provide a privacy-first experience. To accomplish this, it's critical to respect people's data preferences while providing meaningful value.
Google hired Ipsos to interview 7,200 people throughout Europe about their privacy concerns, and the results revealed that people are willing to share personal information with companies they trust. So long as they understand how it will be used and what they will receive in exchange.
Actions speak louder than words when it comes to sustainability.
Sustainability is a wide topic, and figuring out how to include it in a digital marketing strategy can be difficult. You must realize that sustainability efforts must go beyond changing messaging and establishing long-term objectives. Today, concrete steps must be taken.
DigitalxMarketing can help plan your digital marketing strategy for 2022.
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