Introducing ChatGPT Agents: Your New AI-Powered Business Assistant

Artificial Intelligence (AI) just took another leap forward—and small and mid-sized businesses (SMBs) are in prime position to benefit.

OpenAI has released a groundbreaking new tool: ChatGPT Agents. While many businesses are already using AI to write content, generate ideas, or automate emails, ChatGPT Agents go several steps further. These intelligent assistants don’t just answer questions—they take action on your behalf.

At DigitalxMarketing, we’re constantly testing and implementing the latest tools to help Kiwi businesses grow. So let’s break down what a ChatGPT Agent actually is, how it works, and most importantly—how your business can use it to save time, reduce costs, and scale operations faster.

What is a ChatGPT Agent?

A ChatGPT Agent is a customisable AI assistant designed to think, act, and communicate like a helpful team member. It can hold conversations, access tools, remember context over time, and perform real tasks—not just suggest them.

Unlike traditional chatbots or rule-based automations, ChatGPT Agents can:

• Use reasoning and memory

• Take actions across systems (e.g. CRM, email, calendar)

• Access the web or external plugins

• Complete multi-step tasks

• Interact like a real team member via chat or voice

Imagine giving an AI agent a role—like "Customer Support Assistant" or "Marketing Coordinator"—and having it actually complete work, follow up on tasks, and learn over time. That’s the power of this new feature.

Key Features of ChatGPT Agents

Here’s a quick snapshot of what makes these Agents a game-changer for small businesses:

Custom Instructions

Tell the Agent who it is, what its role is, and how it should behave. For example:

“You are a lead follow-up assistant for my plumbing business. Your job is to contact new enquiries, book appointments, and record notes in our CRM.”

Memory & Long-Term Context

Unlike standard AI chats that forget your last prompt, Agents can remember customer details, preferences, tasks, and outcomes over time.

Tool Integration

You can plug Agents into calendars, databases, CRMs, or external APIs—so they can do, not just say. Examples include:

• Booking appointments

• Sending email reminders

• Updating customer records

• Pulling data from spreadsheets

Automations & Multi-Step Tasks

ChatGPT Agents can follow structured workflows like:

• “Check for new leads every day”

• “Send a welcome email, then follow up in 3 days”

• “Alert me if a client hasn’t responded in 7 days”

24/7 Availability

They work around the clock—no coffee breaks, no sick days. Always on, always learning.

How SMBs Can Use ChatGPT Agents Right Now

Let’s talk about real-world, practical applications for SMBs across New Zealand:

Trades & Home Services

• Instantly respond to enquiries from your website

• Follow up quotes automatically

• Book site visits or jobs via Google Calendar

• Remind clients about unpaid invoices

Health & Wellness Providers

• Pre-screen new clients before booking

• Answer FAQs about treatments or pricing

• Manage online bookings and follow-ups

• Collect feedback post-appointment

Fitness & Lifestyle Businesses

• Onboard new members with a welcome flow

• Offer tailored fitness tips or classes

• Book classes or personal training sessions

• Upsell memberships or add-ons

Financial Advisors & Consultants

• Qualify leads before they talk to you

• Send pre-meeting forms or checklists

• Automate document collection

• Set up reminders and next steps

Retail & eCommerce

• Handle product queries instantly

• Guide customers to the right purchase

• Manage returns or complaints with empathy

• Offer personalised product recommendations

Why This Matters Now

AI isn’t the future—it’s now. ChatGPT Agents are part of a new wave of automation that’s not just for big companies with big budgets.

With DxM Marketing AI, we’re helping our clients integrate tools like ChatGPT Agents into everyday operations—making marketing smarter, sales more efficient, and customer service more responsive.

The best part? You don’t need to be a tech whiz. Our team helps set up, train, and deploy these Agents for you—so you can get on with running your business while AI works in the background.

Ready to Meet Your First AI Agent?

At DigitalxMarketing, we’re already working on ChatGPT Agent integrations through our DxM Marketing AI platform. Whether you want to improve lead follow-up, streamline bookings, or automate customer conversations, we can help you build a digital assistant that delivers real results.

DigitalxMarketing Ltd Your partner in smart marketing, automation, and growth.

Email info@digitalx.marketing to learn more.