How Government Agencies Can Do More with Less: Smarter Marketing in Challenging Times

In an era defined by financial constraint and rising public expectations, government agencies across New Zealand are being asked to deliver more—with fewer resources. The demand for effective, transparent, and engaging communication has never been higher.

That’s why we’re proud to share that DigitalxMarketing Ltd has been officially appointed to the All-of-Government (AoG) Creative and Media Services Panel.

This opportunity marks a significant step for our team, and we’re excited to bring our fresh thinking, proven systems, and AI-powered marketing platform—DxM Marketing AI—to the public sector.

Rethinking Government Marketing for the Modern Era

Many departments and agencies are looking for new ways to stretch their communications budgets without compromising quality or reach. The traditional agency model can be resource-heavy and time-consuming. That’s where we believe innovation can make a real difference.

DxM Marketing AI is a next-generation marketing and engagement platform designed to help Government teams:

• Automate and streamline campaign execution

• Centralise communications tools in one user-friendly system

• Deliver targeted, relevant content faster

• Track performance and engagement in real time

• Reduce operational overhead while maintaining consistency and quality

This is more than just software—it’s a framework for smarter marketing.

A Fresh Perspective, Backed by Technology

While we are newly appointed to the AoG panel, we bring extensive experience in helping organisations transform the way they engage with customers and stakeholders through digital strategy, marketing automation, and AI-powered tools.

We understand the unique pressures and responsibilities that come with public service. That’s why our approach is built on collaboration, clarity, and measurable outcomes.

Whether you're looking to modernise your digital channels, improve internal communications, or increase community engagement, we’re here to help you achieve your goals—efficiently and effectively.

Let’s Start the Conversation

If you’re part of a New Zealand Government department or agency seeking to improve your communications impact while managing limited resources, we’d welcome the chance to connect.

DigitalxMarketing Ltd is here to support you—with practical strategies, future-ready tools, and a focus on results that matter.

To learn more or schedule an exploratory discussion, simply get in touch.