Google I/O 2025: AI Is Now the Core of Search, Discovery, and Sales—Is Your Business Ready?

DigitalxMarketing
May 22
2 min read

Google just confirmed what we’ve all seen coming: AI is now at the heart of how people search, discover, and buy. At Google I/O 2025, CEO Sundar Pichai laid out a staggering vision of the near future—one that’s already here for millions of users.

Let’s break it down:

480 trillion tokens processed monthly—a 50x jump in just a year
400 million Gemini users actively integrating AI into their daily lives
Over 1.5 billion monthly users of AI Overviews, changing how people see and interact with information

This isn’t hype. This is a fundamental shift in how your customers find you—and how you show up when they do.

At DigitalxMarketing, we’re already deep into reengineering strategy for our clients in this new AI-first world. Here's what you need to know from this game-changing update—and how our DxM Marketing AI platform can help you adapt and lead:

1. Google Search is Now "AI Mode"—Content Must Be AI-Ready

Yesterday, Google rolled out AI Overviews to all US users. It’s not just about keywords anymore—Google now fans out queries and summarizes answers with generative AI. If your content isn’t designed to show up in AI-generated responses, you're at risk of becoming invisible in search.

DxM Marketing AI includes AI-optimised SEO tools to ensure your business ranks in this new search landscape.

2. Visual Search is Exploding

Google Lens usage is up 65% year-over-year, and the new Search Live lets users essentially "video call" Google to search. If your products and services aren’t easily found through visuals, you’re missing out on massive, growing traffic.

Our DxM platform helps businesses generate and optimize AI-enhanced visual content that shows up where customers are looking—literally.

3. Agentic Search & Shopping is Here

With Agent Mode, Google is moving toward autonomous shopping assistants. These AI agents guide users from curiosity to checkout. To win in this space, your business must be the one these agents recommend.

With DxM Marketing AI, we help businesses build trusted, structured, AI-friendly data and content that makes them a top choice for agent-led discovery and shopping.

4. Content Creation Gets an AI Superboost

Google’s Imagen 4 and Veo 3 take AI-generated content to a new level—high-quality visuals and video in seconds. But as the tools improve, so do expectations.

That’s why DxM includes powerful AI content engines to help you produce top-tier written, visual, and video content—quickly and at scale.

5. This Is Only the Beginning

Google is already teasing XR-powered Android glasses that blend AI, search, and augmented reality into everyday life. We’re entering a future where people won’t just search for your business—they’ll see it, hear it, and interact with it via AI.

Is your business ready?

At DigitalxMarketing, we’re helping Kiwi businesses prepare, pivot, and profit from AI-powered marketing. Our DxM Marketing AI platform is purpose-built to help you rank, convert, and grow in the age of AI search.