Getting leads is very important to businesses.
Without leads, a business will not have the potential to turn prospects into customers.
That is why it is important for businesses to initiate marketing activities that will generate leads and one way to do that is by doing a lead generation landing page.
So what is a landing page? A landing page is a stand-alone webpage that highlights an offer in return for the contact details of the potential customer. Landing pages can be click-through sites that lead to another page, such as your e-commerce site, or they can be lead-generation pages. In exchange for submitting contact information, lead generating landing sites usually provide an eBook, a free trial, a contest entry, or a webinar registration. A smart landing page will do its job by persuading a potential consumer that providing personal information in exchange for anything you have to offer is worthwhile. Landing pages can be accessed via a general search or through your company's website, boosting the chances of a potential consumer landing there.
There are different types of landing pages such as Click-Through Landing Page, Squeeze Page, Sales Page, Infomercial, Splash Page, Viral Landing Pages just to name a few. As for this article, we will be concentrating on building a lead generation landing page.
Designing your Lead Generation Landing Page
A basic landing page contains the following elements:
1. Headline
Make a headline that grabs the reader's attention and explains the main benefit.
The headline is the most important part of your opt-in offer, and it should always be at the top. Make it simple, do not complicate it. Use the headline to allude to the problem and the benefit or solution you'll offer. Include phrases used by existing clients to express their former situation, problem, and aim if you genuinely want to connect. Craft the messaging on the landing page speaks directly to their pain points.
2. Sub Headline
The sub-headline provides more context to how they can get what the headline promises It should provide more details as to how they will get this benefit and the ‘medium’ of the offer.
3. Call to Action
The opt-in form is frequently placed next to the CTA button, depending on your page design. (this is where they put their email address). It may appear simple, but the more accurate you can be, the higher the page's conversion rate will be. As a result, be sure to provide some additional context and explanation for what they need to perform.
4. Social Proof
People are more likely to participate in your offer if they trust you. One way to quickly establish trust is by incorporating social proof. Customer testimonials, industry quotations about your brand, logos of sites or firms you worked with, or even statistics on how many individuals have already opted for your service are all examples of social proof. The goal is to gain their trust as quickly as possible. For the time being, just attempt to think of any relevant social proof that you may incorporate later while designing the page.
5. Opt-in Form (Contact Form)
An opt-in form or also known as a contact form is a form where we ask potential customers to write in their details. It usually requests information such as name, email address, company name and phone number. Once they are opt-in, this gives you a direct line of communication with them, which can help you boost trust and engagement, and increase the overall success of your lead generation landing page.
Here are actionable tips for a successful lead generation landing page:
Make sure the font and colour schemes match your Branding.
Make it simple. Remove noise and distractions.
Apply colour psychology to your CTA
Place the primary image at the top of your lead gen landing page.
Important elements should be “above the fold”.
Check your Page Loading speed
It should be mobile-optimized
Test your elements.
There should be consistency in the design from the Ad to the Landing Page.
Try Pop-Up Opt-in Forms
Now that you know the basic elements of what a lead generation landing page should have but are still not confident to start it on your own, DigitalxMarketing is more than willing to help you out. DigitalxMarketing comprises of key executives that have backgrounds owning successful international businesses. Our team has already delivered results for New Zealand’s small and medium-sized companies.
Drop us a line today to know how we can help you grow your business.