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  • Mathew Collins

Creating a Google Ads Account

With over 3.5 billion searches per day and over 2 million websites on the Display Network, Google Ads is one of the most powerful channels to advertise to your audience.


Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Here are the key benefits of doing Google Ads;


1. Target your ads - Targeting allows you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.


2. Control your costs - You’ll only pay when someone clicks your ad. It gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad.


3. Measure your success - You can practically track everything your potential customers do. If someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business -- purchased your product, downloaded your app, or phoned in order -- you can track that, too.


4. Manage your campaigns - Google Ads provides tools that help you to easily manage and monitor accounts. If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It lets you easily view and manage all of your Google Ads accounts from a single location.


With these benefits, it is worthy to implement these steps to set up to create a Google Ads account.


Create a Google Ads Account

  1. Go to https://ads.google.com/home/

  2. Click on the blue, “Start Now” button:

3. [Optional] If you already have other Google Ad accounts under the email address you’re currently logged in with, you will need to click “New Google Ads Account”

4. At this point, you will be presented with the default “guided setup” in which Google will try to get you to launch an ad from scratch. We recommend skipping the guided setup because it will allow you to use other tools (e.g. Keyword Planner) to plan your campaigns.

  1. To skip the guided setup, scroll down and click on the link titled “Switch to Expert Mode”

b. Next, click on “Create an account without a campaign”


5. Fill in your details and press “Save and continue”

  1. Note: Be sure to select the currency you want to be billed in for this Google Ads account since this can not be changed later.

6. That’s it! You should now be in your account dashboard:

  1. Note: By skipping the guided setup you didn’t set up any payment method yet. You will need to do so before your campaigns start running.


Enabling Auto-tagging

Note: Auto-tagging is an optional but recommended Google Ads feature that will automatically add a parameter to your URL that will tell Google Analytics which ad the user is coming from. This saves you the work of manually tagging each of your campaigns and saves you from potential human error while at the same time allowing for more detailed Google Analytics reports.

  1. Go to https://ads.google.com/ and log in to your account

  2. Before you can enable auto-tagging, you will need to create a dummy campaign (this campaign won’t be live and won’t spend any budget). Click on “New campaign”

3. From the list of goals, select “Sales” and click “Continue”


4. From the list of campaign types, select “Search”


5. Next, select “Website visits” from the list and type your website URL


6. Click “Continue”

7. On general settings, click on the “Show more settings” link under the “Networks” section

8. Select a start and end date for some time in the future


9. Next, scroll down to the “Budget” section and set a $1 budget.


10. Leave everything as default, scroll to the bottom of the page, and click “Save and continue”

11. On the ad group setup screen, leave everything as default, scroll down to the bottom of the page and click “Save and continue”

12. On the ad setup screen, leave everything as default, scroll down to the bottom of the page and click “Save and continue”

13. On the summary screen, click on “Publish”

14. Now that your dummy campaign has been published, you can enable auto-tagging. Click on the Google Ads logo in the top navigation:

15. On the sidebar click “Settings” → “Account Settings” → “Auto-tagging”


16. Tick “Tag the URL that people click through from my ad” → Click “Save”


17. That’s all! You should start seeing your Google Ads traffic information inside Google Analytics in the first 24 h after your ads have started running.


We hope you find this instructional blog helpful as you make an attempt on doing online advertising. If you need further help, please feel free to drop us a message.


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